Schwarzkopf got2b and Just Like Us - a partnership celebrating the individuality of LGBT+ young peop
Just Like Us is delighted to announce a new hair-raising partnership with got2b, a Schwarzkopf brand, which is supporting us to eliminate homophobic, biphobic and transphobic bullying across the UK.
got2b have given their best-selling hairspray can - the Glued Blasting Freeze Spray - a fabulous redesign for Pride season 2020. The limited edition design was created by Ruby Taylor, one of the most sought-after illustrators of the moment. Ruby’s bright and quirky sketches have transformed the iconic canary yellow can into a celebration of LGBT+ identities, with motivational expressions, rainbows and LGBT+ flags scattered across the can.
“The Glued Blasting Freeze spray is such an iconic product and it’s a real honour to be chosen to produce the Pride limited edition. As a member of the LGBT+ community I know how important the work is that Just like Us do and I’m so pleased the can supports this great charity. I hope my design reflects the fun, positive and inclusive feeling of Pride celebrations.” - Ruby Taylor, designer.
Schwarzkopf got2b’s initial donation of £10,000 to Just Like Us can help us to recruit, train and support a minimum of 25 LGBT+ volunteers aged 18-25, over a 12-month period, to deliver talks and workshops, sharing their unique stories, and promoting LGBT+ equality and inclusion in schools and colleges across the UK, reaching thousands of young people. It's a natural partnership between got2b and Just Like Us, as we both believe the world is a better place when people can express their own unique individuality.
Dominic Arnall, Chief Executive of Just Like Us said:
‘This is a wonderful partnership with got2b that will help Just Like Us ensure that LGBT+ young people the length of the country know they are not alone and that it is possible to have a bright and fulfilling future, open and confident in your identity. It will also create a generation of allies, who will be more inclusive and supportive of their LGBT+ peers.’
If you want to get your hands on one of the limited edition Glued Blasting Freeze Spray cans, you will need to be quick, as only 200,000 of these cans have been produced. You can purchase one here.