Elmer the Patchwork Elephant, the beloved children’s book character created by David McKee, will celebrate Pride in 2021 with brand new products at TruffleShuffle.com fundraising for Just Like Us, the LGBT+ young people's charity.
All proceeds from the sales will go to charity partner Just Like Us to help improve the lives of LGBT+ young people who are twice as likely to be struggling with mental health and loneliness in 2021.
This forms part of Andersen Press’ Elmer Pride collaboration with LGBT+ young people's charity Just Like Us. Elmer, created by David McKee over 30 years ago, was named an LGBT+ icon by The Guardian in 2014 with the books message of celebrating everyone’s true colours, acceptance and inclusivity. The book is also part of a brand new teaching resource in Just Like Us’ School Diversity Week toolkit for EYFS and primary pupils.
Andersen Press are keen to celebrate Elmer’s place in the LGBT+ community, raise money for a charity through the licensing programme and support through promotion, activities and resources.
Just Like Us is the LGBT+ young people's charity. Our annual initiative, School Diversity Week, celebrates LGBT+ equality in education. In 2020, schools and colleges representing 1.9 million young people signed up to take part in School Diversity Week, demonstrating to their pupils that being LGBT+ is something to be celebrated. School Diversity Week will return on 21–25 June 2021 – sign up your primary school, secondary school or college to take part for free.
Resources from Just Like Us will feature in the free Elmer Day activities resource, and in turn Elmer will feature in Just Like Us’ resources for School Diversity Week.
Paul Black, Andersen Press’ PR and Brand Director has said of the new partnership: "We are delighted to celebrate Elmer and Pride this year with Just Like Us, and along with our partners at TruffleShuffle over-the-moon that 100% of proceeds from the special Elmer t-shirt will be donated to the LGBT+ charity to help them continue their important work."
Dominic Arnall, Chief Executive of Just Like Us, said: "We're delighted to be launching this collaboration with Andersen Press and TruffleShuffle, and funds raised will enable Just Like Us to continue improving the lives of LGBT+ young people through school talks, resources and School Diversity Week – our annual celebration of LGBT+ inclusion in education that this year is taking place 21–25 June. We can't wait to see Elmer opening up much-needed conversations about inclusion, acceptance and celebrating your true colours."