Make sure you prepare everything before the event is due to happen. Newspapers won’t report on anything which happened too long ago. Tell the press in plenty of time, not the same day or the day before. A week beforehand is about right and gives them plenty of time to put it in diaries and plan.
If you call, think about when would be the best time. The day the paper goes to press is a bad time, and mornings are generally better than afternoons.
Point out to them anything interesting or unusual about your event, such as if anyone famous is attending.
Share your phone number and email, and make sure you’re checking them on the day.
Tell us about it! We’d love to know about any good press you get, and share it with other schools and colleges to inspire them.
It pays to know someone by name. Find someone at the broadcast station, newspaper or website who can help you. We’d recommend an education correspondent, someone focussing on your local area, or the news editor. Ring them up and see if they’re willing to have a chat.
You can use our draft press release, but if you write your own, remember the key information: who is involved, what are they doing, when are they doing it, where is it happening and why is it happening.
Photos are important, and sometimes essential. If the newspaper aren’t sending a photographer along and you think you think you might forget - ask a responsible student to be in charge.
Have a succinct quote ready so you can share it on the spot.