Just Like Us


About Just Like Us:

Just Like Us (JLU) is the LGBT+ charity for young people working for a world where LGBT+ young people live awesome lives. 


Our mission is to empower young people to be the champions of LGBT+ equality at school and work. To do that, we run three programmes:


  • School Diversity Week: our annual initiative empowers teachers and pupils across the country to tackle homophobic, biphobic, and transphobic bullying by organising activities that celebrate LGBT+ equality in education

  • Ambassador Programme: we partner with employers to train LGBT+ young adults to give talks and workshops in schools that use their own stories to champion LGBT+ equality and challenge prejudice    

  • Pride Groups: a pilot programme training teachers to set up student-led LGBT+ and ally groups in schools.


Like every startup, we’ve thought hard about our values. We believe that a charity must be dynamic, constantly adapting to focus on what works; that challenging prejudice takes courage; and that empowering young people is the surest way to change the world. 


Our ways of working are based on startup best practices: a commitment to user centred design, learning quickly from pilot initiatives and measuring our impact so that we know we’re making a difference.


We’ve worked with over 33,000 pupils through our Ambassador Programme and involved a further 1,970,000 school students and school staff in School Diversity Week 2020.  We've been featured in The Guardian, The Daily Telegraph, Attitude, Pink News,  and on the BBC and ITV. To find out more about our work and impact, explore our website and YouTube channel.